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Ok, so now your marketing campaign includes a social media strategy to support and communicate your brands message. Many small businesses take advantage of marketing trends that incorporate social media into their strategy because it is a low cost way to reach a desired target market and compete with large organizations. Most companies that have a social media campaign usually manage two or more accounts, which could be a daunting task. Now the amount of time it takes to constantly manage and update content on these social media platforms can be frequent depending on industry trends. A good resource for managing all your social media accounts is HootSuite.
HootSuite is a social medial management system that works as a dashboard and supports social media account integrations for Facebook, Twitter, LinkedIn, Google+, and Foursquare, to name a few. Here are a couple of advantages of using HootSuite to manage multiple social media accounts.
One of the best features of HootSuite is convenience because it means only logging into one account to manage multiple social media profiles. If you have content to post that you plan on posting on multiple social media accounts, HootSuite eliminates the toggling back and forth between multiple windows or tabs.
This feature allows users to schedule future post for multiple accounts. Users can create content and schedule specific times for HootSuite to post it. This feature is good for making sure your content goes out to your target audience from a centralized place. For best results, schedule post to happen during the peak hours your audience may be using social media.
HootSuite provides analytics that track the amount of clicks on links sent to friends and followers and the amount of favorites or retweets received. As a result, the administrator can determine what content engages his or her target audience most. Additionally, the analytics provide insight into what content is the most interesting to your audience and what to share in the future to gain the most engagement and feedback. HootSuite is a great tool to employ and save yourself some time when managing a social media strategy for your company. The convenience of a single social media management platform, scheduled posting, and analytics reports are just a few benefits of using HootSuite. Give it a try to see if it works well for you.