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SEO optimization is an important strategic marketing tool used by companies. For small businesses, budgets are tight, but here are two SEO optimization tips that may help to compete in local markets against the big boys.
To get started with Google+, select a category, next input the company information, and it is finished! Google+ mails a verification PIN code to the business address within five business days and needs entering to further edit the account. The benefit of a Google+ Local account is the business appears in the search results and permits comments and reviews from customers to rate the business. If the business is a restaurant that has a ZAGAT rating it will also appear in the search results.
The best way to optimize Google+ is to become an active member and cater circles to direct the company’s brand messages to a targeted audience. Daily optimization not only grows the local listing, but also the company’s overall Google+ brand.
Yahoo Local offers a free basic listing that includes the business contact information, descriptions of products and/or services offered, and a photo. To get started with Yahoo Local, sign up using Yahoo ID, Google, or Facebook accounts. The next step involves inputting the business owners name and basic information about the company such as hours of operation. Last, click “Verify” and wait a few days for Yahoo’s verification process and its official! The verification process takes 20-25 business days.
Employing these local SEO optimization tips gives a competitive advantage to local business and provides insight into whether or not the business is adding value and meeting customers’ needs.
Employing local listing services, search engines such as Google+ Local and Yahoo Local, builds an SEO presence, and an opportunity to grow local market share. For best results, track and manage these marketing resources daily to maximize their full potential.