BrandMD Marketing Blog Spot
A blog dedicated to marketing concepts, strategies, and tactics which inform, educate, and support business growth. Sign up for our free e-newsletter & special offers.
A friend recently hired a graphics designer to create his company website. He wanted to get my professional opinion and feedback on the website before it goes live. The website looked wonderful with all the bells and whistles, which it should, considering the amount he paid, but my eagle marketing eye quickly honed in on one big problem. My friends’ website is not going to generate the results he is expecting because it is simply “striking out.” Like my friend, many small business owners make similar mistakes when creating a company website. I call these mistakes “The Three Strikes.”
Strike One: “The All Beauty, No Brains Website”
Many times graphic designers do a great job of making a website beautiful with form, but fall short with functionality, which does not serve any purpose whatsoever. Although graphic designers accomplish making a website look beautiful, they are not marketers, and sometimes may overlook the opportunity to make the website “pop.” Seek the advice of a marketing professional and explore both options to make a well informed decision.
Strike Two: “The Hook-Up Website”
This is the opposite of strike one, upon first glance the website looks poor and gives off the impression that it was created by an amateur. Furthermore, “the hook-up” usually has grammatical errors and typos causing visitors to have a negative first impression.
Strike Three: “The Too Busy it’s Annoying Website”
These websites are full of excessive flash, annoying music, and irritating pop-ups. Assuming these frills and add-ons impress visitors is simply not the case. If anything, a busy website may take away from the visitors experience and result in them not returning or purchasing the services or products offered.
Additionally, when creating a website make sure it is search engine friendly. SEO optimization is a completely different beast and needs its’ own separate blog that I will post in the near future. In a nutshell, a good website should inform, educate, and inspire people to visit. As a result, visitors will convert and become loyal customers.