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Content marketing is just as important for small businesses as it is for large ones, if not more. Many small business owners assume that content marketing is only for the big guys with the resources to employ staff to manage their digital media. Truth is, content marketing is a bigger advantage for smaller companies. Its a cost effective way to gain new customers and retain your current ones.
The purpose of content marketing is to build strong relationships with customers, and small business owners are known for doing this best. Larger companies lack in flexibility where smaller firms can personalize their content to establish those connections with customers.
Content marketing is a valuable marketing strategy that allows business owners to provide customers with information about the company and products and/or services. The information can range from how-to, new product releases, special events, or industry related news.
There are many ways to present this information to customers. Some useful digital media tools that are cost effective are blog posts, videos, Twitter, Facebook, Infographics, and much more.
Keeping content relevant and consistent is important. Guest postings on blogs are useful tools for generating new content. Curation of content is another way to communicate consistently with customers without the generation of new content. Curation of content is providing links and industry related articles that may be of interest to customers.
Every business (big or small) should establish a content marketing plan to communicate consistently and connect with customers. This low-cost marketing strategy is a good way to increase your customer base and establish loyalty in current ones.