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Entrepreneurs should work hard at establishing a brand identity for their companies. Many invest in marketing firms while others use guerrilla marketing tactics to generate interest in their brand. In our technology driven society, most consumers go online to research companies prior to doing business with them. Support the company's vision and purpose through becoming the brand and creating useful content. Plus, it is a way of building a solid online reputation. Here are some other ways a small business owner can create brand recognition in the marketplace.
Become an Industry Expert
In order to build a brand, one of the most crucial assets is your knowledge. As a business owner, becoming an industry expert builds your brand reputation in the marketplace. Give free advice and provide industry related news by publishing content via blogs, your website, and social media platforms. Social media and blogs have leveled the playing field somewhat for small businesses to reach their target audience and build global relationships like major corporations.
Joining social networks and commenting on blogs are great forms of connecting with other entrepreneurs. Networking is a way to become known through building relationships with entrepreneurs and people in your circle to grow your brand for the long run.
Become a Source for the Media
Connect with media outlets who publish content that communicates to your target audience. The goal is to sell yourself as a real source in response to some of their articles. If the media interviews you on an article topic, you are automatically promoting your company and brand through your tagline or introduction by the journalist. As a result, readers will be intrigued to find out more about you and your company.
Establish a Website With Your Name
Consumers and others who have an interest in your business may research you prior to doing any business. For this reason, it is a good idea to purchase your full name as a domain. Create a basic website that incorporates your bio, a professional headshot, your email address and links to your other online presences, such as Twitter, Facebook, or LinkedIn. This way, when they perform a search using your name, your website should be one of the first results found. Additionally, make sure your bio site is separate from your company’s website. Establishing a website under your name will only add to the brand presence you are trying to build for your business, starting with the number one ambassador, yourself!